国际山地旅游联盟是由中国发起的全球首个以山地旅游为定位的国际组织，会员来自世界五大洲30个国家和地区共155个团体和个人。团体会员包括世界山地旅游国家和地区的旅游机构、非营利组织、涉旅企业、相关咨询机构、旅游专业院校、航空公司、装备制造企业、户外运动组织等，个人会员包括旅游领域的知名专家、学者、企业家等。联盟总部（秘书处）的永久所在地为中国贵州省贵阳市。

国际山地旅游联盟以保护山地资源、传承山地文明、促进山地经济、造福山地民众为宗旨，致力于山地旅游资源的保护与利用，促进旅游业的国际交往和业务合作，总结推广发展山地旅游的成功经验，促进山地经济繁荣，推动山地和生态旅游可持续发展。

2020年5月29日是第二个“国际山地旅游日”，在新冠疫情特殊背景下，国际山地旅游联盟与携程集团，以线上形式共同主办“疫情危机与山地旅游面临的挑战和机遇”主题论坛，旨在聚全球山地旅游业界之智，共同研讨疫情危机给山地旅游及旅游领域造成的影响，探索疫后复苏发展趋势和机遇。论坛分为“专家见解与学术视角”、“行业观点与思维碰撞”两个板块，采取主题演讲+连线讨论方式进行。论坛特别邀请到知名国际旅游组织、关联机构、专家学者、企业家等，围绕政策、环境、资源、科技、产业、市场等要素，就如何应对新冠疫情危机影响，化危为机促山地旅游复苏的话题，积极倡导以生态优先、绿色发展、安全健康、以人为本为疫后旅游发展的遵循，积极助推山地旅游有序恢复,传递沟通有助于市场恢复的讯息，探索山地旅游产品供给如何满足新消费需求的思路、方式和举措。“国际山地旅游日”期间，国际山地旅游联盟会员单位和山地旅游领域，将釆取不同方式开展线上线下纪念活动，希望引起业界同仁、社会各界和广大山地旅游爱好者的广泛关注，请记住我们的口号：连接山地精彩，共享美丽生存。

29 May, 2020 marks the 2nd "International Mountain Tourism Day". In the special context of COVID-19, the International Mountain Tourism Alliance (IMTA) and Trip.com Group will jointly deliver a forum, with the theme "Pandemic Crisis and Challenges & Opportunities for Mountain Tourism", to pool the wisdom of global mountain tourism circles, discuss the impact of the pandemic crisis on mountain tourism and the entire tourism industry, and explore the trend and opportunity of post-pandemic recovery. The forum is divided into two parts: "Expert Outlook and Academic Perspective", "Industry Views and Brainstorm", each part will take the form of an keynote speech followed by a panel. With focus on policies, environment, resources, technology, industry, market and other elements, heads of famous international organizations and associated institutions, experts, scholars and entrepreneurs will discuss topics such as how to cope with the impact of COVID-19 and turn the crisis into an opportunity to promote the recovery of mountain tourism, advocate the guideline of ecology priority, green development, safety, health and human orientation for post-pandemic tourism development, promote the orderly recovery of mountain tourism, convey and communicate information conducive to market recovery, and explore ideas, ways and measures as to how to meet new consumer needs for mountain tourism products. During "International Mountain Tourism Day", IMTA's member entities and mountain tourism sector will organize various online and offline celebrations, to draw wide attention from industry colleagues, all walks of life and mountain tourism enthusiasts. Please keep our slogan in mind: Enjoy the Wonder of Mountains, Share the Natural Beauty.